Definition Lead Scoring

“The predictive ranking of the value of one lead versus another to the organization.” (Eloqua Corporation)

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Eloqua Conversion Suite – Demand Generation Plattform

Eloqua Conversion Suite

Eloqua offers a Suite of professional tools for the integration of online and offline marketing. Eloqua automates marketing processes which enable the attainment and qualification of leads.

For businesses with explanation- needy products that communicate with and provide information to prospective customers over the internet, Eloqua offers the following:

The framework for web tracking, Email Marketing und CRM (Campaigns and Programs)
Profiling of website visitors based on their behavior [Behavioral Marketing)
Integration of a lead management process (in connection with inside sales and telemarketing)

In addition, ASERVO Interactive, a certified Eloqua Partner, provides through its team of trained professionals implementation and consulting services pertaining to the topics Marketing Automation and Lead Management.

Important Eloqua Functions

Web Tracking

Analyze your leads' website visits and create behavior-based target groups.

Campaign Management and Workflows

Compile all of your assets into a single campaign and tie this in to intelligent workflows.

Email Campaigns

You can plan and execute multi-level Email Campaigns for target groups, from which you can get detailed information about response rates and user profiles.

Hypersites and Landing Pages

Product-related, personalized Hypersites and Landing Pages can be created and integrated into a Search Engine Marketing system.

Linking with CRM Systems

Eloqua allows itself to be integrated easily and problem-free with prominent CRM Systems such as salesforce.com, Siebel On Demand, Microsoft Dynamics, etc. and synchronizes online activities with master data. In this way, sales can automatically receive timely and valuable Information for customer service.

System Requirements

Eloqua Conversion Suite was developed as a SaaS-Model ("Software as a Service"). The system can be quickly implemented, extended problem-free, and keeps the expenditure of the internal IT-department to a minimum.

License Models

ASERVO Interactive is the only Eloqua Re-selling Partner in Central Europe. We offer our clients entrance to the Eloqua System in one of three different ways:

Eloqua Pilot
Eloqua Subscription
Eloqua Agency

In every case, clients receive with ASERVO Interactive a German-speaking contract partner and a contract written in German and based on German laws.

Marketing im Zeichen der Rezession

München - Die ASERVO Interactive GmbH bietet in Kooperation mit der kanadischen Eloqua Corp. und MathMarketing ab sofort das kostenlose eBook "Umsatzvorgaben für das Marketing" mit Grundlagen und Ratschlägen zum Thema...

09/23/2008

Eloqua Trainings in German language available

Starting in September Eloqua Trainings are available in German language the first time. ASERVO Interactive as the only certified Eloqua Service Partner in Central Europe offers Eloqua trainings monthly in Munich.