Target Groups

The target groups are marketing teams who are responsible for the regular implementation and success of events, including:

  • Marketing Manager
  • Event Manager
  • Partner Manager

This package offers you the necessary support for your daily marketing tasks, especially if you need to organize an event which factors a participant quota into its success measurements but you have limited resources and a tight timetable.

Your Benefit

“Event Management with Eloqua” puts you in a position where you can efficiently organize various types of events, from client webinars to in-house exhibitions, while at the same time achieving a high participant rate.

  • Use “Best Practice” experience tailored to your methods of operation and the participants of your event series.
  • Learn how to use the Eloqua Module “Events and Surveys” to successfully organize your current events and make it easier to set up and manage your future events.
  • Expand your team with our Marketing specialists.
 

Event Management

The key to successful B2B Marketing is continual dialogue with potential clients and the identification of a lead’s interest to buy.

Events play into this scenario as classic, valuable marketing instruments. The type of event may vary (i.e. Online Webinars) but the basic principles remain the same: 

  • The target audience must be convinced of the event’s usefulness and motivated to register and attend.
  • Regular communication maximizes the registrant quota. A timely reaction and personal contact both play as important success factors.
  • Registration, registrant lists, registrant information, etc. must be generated and updated efficiently and without error.

The organization of events, whether online or offline, contains many routine actions. Eloqua allows you to automate these tasks and enables the development of routine, standard actions. Before you can begin using Eloqua, Email drafts and forms must be created and Event actions must be configured, all of which allow the system to be fitted to your needs.

Eloqua Event Management

The ASERVO Offer

Our service package “Event Management with Eloqua” aids you in jumping over entrance hurdles and places you in a position which allows you to get the most out of the Eloqua Event Module.

In addition to the Eloqua Event Module, we also offer the service package “Event Management with Eloqua” in one of following versions:

Event BASIS: In the basic level, we will develop a guideline for a simple event with one location and sequential execution plan.

Event PLUS: This level is for complex events with numerous event locations (Road Show) and parallel execution plans.

You can find further information concerning Marketing Automation in our Info Center.