Marketing Automation
One can understand the term “Marketing Automation” to mean a combination of integrated marketing processes, flexible software programs, and a modern marketing approach. Marketing Automation minimizes the manual effort required for the construction, maintenance, and analysis of multi-layered Marketing Campaigns and enables the fully- automated execution of complex Workflows, i.e. the dispatch of emails connected to forms, which replaces the effort required in manually creating a list of subscribers or waiting lists and provides built-in event reinforcement.
In particular, B2B Business provides a completely new field for Marketing: Lead Management. Here modern marketing departments work hand-in-hand with sales teams. Marketing teams systematically search for new business contacts and care for these contacts until their desire to buy is high enough for them to be sent over to sales teams.
At ASERVO, this combination of different communication channels with Lead Generation and Analysis Systems stands in the foreground, i.e.
These methods can only be mastered when high level Marketing methods become automated. Therefore, Marketing Automation Systems will have the same meaning for marketing departments that ERP systems now have for financial departments.
ASERVO Solution Offer
ASERVO Interactive supports its clients competently and comprehensively during the implementation and the sequential optimization of a Marketing Automation Initiative.
ASERVO Interactive brings a co-ordinated offer to its clients with Marketing advice, software, services, project management and training on:
- Introduction of the Eloqua Conversion Suite, the leading platform for Marketing Automation.
- Marketing Advice and Optimized Campaign Management
- Temporary Extension of the Marketing team by the ASERVO Interactive Specialists.
- Training of Marketing Coworkers by a certified Eloqua Training Partner.
Marketing im Zeichen der Rezession
München - Die ASERVO Interactive GmbH bietet in Kooperation mit der kanadischen Eloqua Corp. und MathMarketing ab sofort das kostenlose eBook "Umsatzvorgaben für das Marketing" mit Grundlagen und Ratschlägen zum Thema...
Eloqua Trainings in German language available
Starting in September Eloqua Trainings are available in German language the first time. ASERVO Interactive as the only certified Eloqua Service Partner in Central Europe offers Eloqua trainings monthly in Munich.